The people who grow it
should profit from it.

Communities identify priorities

Raíz doesn't prescribe solutions. Farming communities and their local partners identify what they need — whether that's processing infrastructure, soil rehabilitation, market access, or technical training. We listen first, then fund.

We embed expertise on the ground

Raíz works with local agronomists, university researchers, extension agents, and community scientists who already have deep relationships in the regions we serve. Our team brings evidence-based approaches — soil and leaf sampling, farmer interviews, context-specific recommendations — not outside prescriptions.

Improvement generates data

Every farm interaction produces data — soil samples, GPS-mapped boundaries, canopy photographs, practice records. Combined with satellite remote sensing, this creates a continuous picture of regeneration that no annual audit can match.

Your investment flows to producers

Corporate partners fund specific, community-defined projects. A minimum of 60% of all revenue returns directly to farming communities. Every dollar is tracked, every impact is published on our public ledger.

A specialty coffee processing facility in Guatemala's Antigua region — including post-harvest processing focused on quality, a cupping lab for farmer feedback, and a roastery tied to local training and education. This facility would serve hundreds of smallholder producers, opening the region to specialty markets and creating an alternative pathway beyond the middlemen who currently pay well below market rate.

The need: Post-harvest infrastructure is the critical bottleneck. Existing wet mills optimize for volume, not quality. Farmers can't access specialty prices without specialty processing.

Developed in collaboration with Dr. Taya Brown (Texas A&M) and Devon Barker, who have worked in this community for over seven years.

Extension support and regenerative practice development for a smallholder coffee cooperative in Laos. Focus on shade canopy optimization, composting systems, soil health improvement, and connecting producers to specialty export markets where Lao-origin coffee commands premium prices.

The need: Farmers lack technical support for regenerative transitions and have limited access to markets that reward quality. Extension services are sparse in rural Lao coffee regions.

Building on Raíz founder Joshua Spitaleri's prior fieldwork establishing composting programs and conducting agricultural extension with Lao farming communities.

Supporting an established coffee cooperative through the transition to verified regenerative practices. Includes baseline soil sampling, individualized farm plans, shade tree diversification, and building the data infrastructure needed for certification and carbon quantification.

The need: Cooperatives have the farmer relationships but lack resources for soil science, data collection, and the technical guidance needed to access regenerative and carbon markets.

Working directly with cooperative leadership to ensure all priorities are community-defined.

Public Data Ledger

All farm-level data, soil samples, satellite imagery, and credit issuance published openly. Anyone can audit our claims.

University Verification

Independent ground-truthing by university-affiliated researchers. Their reputation depends on rigor, not our revenue.

Published Methodology

Our carbon quantification methodology is open for peer review. We improve it publicly, not behind closed doors.

Revenue Transparency

Every partnership's revenue flow is published: what came in, what went to farmers, what funded operations. No black boxes.